Influential Market Research Aspects That Guide Project Management Strategies

Market research is a critical component of any business, big or small. It helps you gain insights into your customer base, product offerings, industry trends, and more. But how does market research influence your project management strategies? Take a look at three key aspects of market research that often guide project management strategies. Industry Trends Keeping abreast of industry trends helps ensure that projects stay competitive in the marketplace. Market research can help identify emerging technologies and best practices related to the industry. Read More 

Trying To Build Your Business? Why You Need A Remodeling Contractor Lead Generator

If you're looking for a way to build your remodeling company, you need a project lead generator. If you're still following leads the old-fashioned way, you could be missing out on profits. Word-of-mouth and in-office cold calls no longer work as well as they once did. That's where a project lead generator comes into the picture. Project lead generators do the work for you. If you're not sure that a project lead generator will work for you, read the list provided below. Read More 

Keys To Successfully Using Custom Products For Marketing Purposes

If you're looking to ramp up your company's marketing department, one thing you can do is invest in custom products. These items might include t-shirts, backpacks, and hats. As long as you remember these tips when buying and using them, these branded products can have the effects you're looking for. Focus on Products That Can Lead to Maximum Exposure   You'll spend money on custom products for promotional purposes, but you'll get a sizeable return on your investment if you focus on products that maximize your company's exposure. Read More 

How To Start Putting Together A Great Video For Your Company

Having a video on YouTube or another service, or having corporate videos available for orientations or training, is a necessity these days. It's easier than ever to create videos with the help of a smartphone, but that doesn't mean everyone is well-versed in how to actually make a video from start to finish. Videos need to be well-scripted and produced, and it's a lot better to have a video production service—such as Chameleon Communications—involved from the beginning. Read More 

Improve The Experience: Why Invest In An Experiential Marketing Trailer

If you own a business, and you want to increase your brand recognition, now's the time to invest in an experiential marketing trailer. You might think that you can set up a promotional tent when you participate in trade-shows, and civic events, but that's not necessarily the case. Promotional tents do provide you with some coverage, but that's about as far as the benefits go. To maximize your participation, you need to go above and beyond the basic promotional tent. Read More