Writing The Best CTA For Your Email Newsletter

A call-to-action is everything when it comes to an email newsletter. As a CPA, you're often requesting that your clients contact you — either for more information about a product or a service, or to meet specific tax deadlines. Here are a few tips for crafting the best CTA. Make Sure to Personalize It As a CPA firm, you're probably fairly close with your clients. Rather than just sending out a newsletter, consider adding a personal note. Read More 

How To Come Up With A Good Marijuana Packaging Design

When opening a dispensary and running a marijuana-related business, it is important to brand your business in a way that helps you get more exposure and make additional sales. While there are plenty of dispensaries in different states across the country, you want people to choose your dispensary for the products they want and need. Before you officially start selling products, you need to come up with the perfect marijuana packaging design. Read More 

5 Reasons To Try Pinterest For Your Marketing Efforts

If you're looking to use social media more for marketing purposes, you'll want to give Pinterest a try. Many everyday people are jumping on Pinterest to search for the things they use and love. This is a great way to reach more potential customers and increase your brand's awareness online. Here are the reasons as to why you should give Pinterest a try for your company's marketing efforts:  It's an Easy Way to Drive Customers to Your Website Read More 

3 Tips For Success With Geo-Based Marketing

Geo-based or location-based marketing is about using technology to target potential customers in a specific geographical area. There are many different ways that geo-based marketing plays out. Geo-based marketing is about using analytics to reach your ideal customer base through a variety of different technology tools. #1 Use Your Blog One of the ways that you can reach your target audience is through your blog. Instead of posting a bunch of evergreen content on your company blog, create blog posts that are specific to your area. Read More 

Mobile App Development: Android Or iOS?

If you're just breaking into mobile app development, you may be wondering whether you should start with Android development or iOS development. These are very different environments. Though they both come with some robust tools, the choice is likely to have an impact on your path as a developer. Choosing Android: The Benefits  The Android app marketplace is a lot like the wild, wild west. It costs less to publish to Android, but you're also in competition with far more apps. Read More