Geo-based or location-based marketing is about using technology to target potential customers in a specific geographical area. There are many different ways that geo-based marketing plays out. Geo-based marketing is about using analytics to reach your ideal customer base through a variety of different technology tools.
#1 Use Your Blog
One of the ways that you can reach your target audience is through your blog. Instead of posting a bunch of evergreen content on your company blog, create blog posts that are specific to your area.
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If you're just breaking into mobile app development, you may be wondering whether you should start with Android development or iOS development. These are very different environments. Though they both come with some robust tools, the choice is likely to have an impact on your path as a developer.
Choosing Android: The Benefits
The Android app marketplace is a lot like the wild, wild west. It costs less to publish to Android, but you're also in competition with far more apps.
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Looking for ways to improve your retail shop's profit margins? These five ideas can help you get the job done:
In-Store Promotions
A great way to draw more attention to your store and to get customers to buy more once they walk through your doors is to offer various in-store promotions throughout the year. Whether you decide to give special coupons away to any customer who purchases something in a given day, or you want to hold a drawing for a free item at the end of each month, promotions big and small will make your customer base feel special and provide them with perks that encourage them to keep coming back for more.
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