The average college student often believes he or she is overworked, under appreciated, and subjected to financial stress which they perceive to be entirely unfair. As such, marketing tools aimed at this demographic may struggle to achieve true market penetration, as there's a jaded quality to many students which causes them to merely brush aside any information they believe is unnecessary.
The challenge, then, becomes speaking in a language that is more likely to garner the attention and respect of the demographic you're looking to secure.
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