Advertising is getting more and more complicated as time goes on. Audiences have so many options in terms of what to watch—and an ability to easy skip over advertising that they don't want to see—that the challenge of getting through to audience members is more difficult than ever.
Addressable advertising can help to deal with the dilemmas of modern advertising by targeting an audience with hyper-personalization so that customers are more engaged and more likely to pay attention.
A call-to-action is everything when it comes to an email newsletter. As a CPA, you're often requesting that your clients contact you — either for more information about a product or a service, or to meet specific tax deadlines. Here are a few tips for crafting the best CTA.
Make Sure to Personalize It
As a CPA firm, you're probably fairly close with your clients. Rather than just sending out a newsletter, consider adding a personal note.
When opening a dispensary and running a marijuana-related business, it is important to brand your business in a way that helps you get more exposure and make additional sales. While there are plenty of dispensaries in different states across the country, you want people to choose your dispensary for the products they want and need. Before you officially start selling products, you need to come up with the perfect marijuana packaging design.
If you're looking to use social media more for marketing purposes, you'll want to give Pinterest a try. Many everyday people are jumping on Pinterest to search for the things they use and love. This is a great way to reach more potential customers and increase your brand's awareness online. Here are the reasons as to why you should give Pinterest a try for your company's marketing efforts:
It's an Easy Way to Drive Customers to Your Website
Geo-based or location-based marketing is about using technology to target potential customers in a specific geographical area. There are many different ways that geo-based marketing plays out. Geo-based marketing is about using analytics to reach your ideal customer base through a variety of different technology tools.
#1 Use Your Blog
One of the ways that you can reach your target audience is through your blog. Instead of posting a bunch of evergreen content on your company blog, create blog posts that are specific to your area.