Online businesses have their own form and means of advertising, from social media websites to guest posting on relevant blogs geared toward the niche you sell in. There is another way to advertise your e-commerce or design store – mobile billboards. There is a good reason why you should invest in this unique form of advertising, it will give you a great deal of exposure.
What is a Mobile Billboard?
Mobile billboards are used in advertising local businesses. Instead of a large static billboard placed on top of a building or at the side of a road, mobile billboards are placed on the side of trucks, cars, trailers and even pulled by bicycles all over the city.
The majority of mobile billboards are attached to trucks such as panel trucks or with flat-beds in which the billboard is secured. In some cases, these trucks are equipped with external sound systems where music can be played, radio commercials or even voice-over explanations of the advertisement can be played. In many cases, the truck will contain a hot or cold box for food sampling (if a restaurant or food company is advertised.)
How Effective Can They be For You?
You might be surprised to know that mobile billboards can be very effective, even if you have an online store. In most cases, unless you are one of the very popular retail sites online, many potential customers won't find you amongst the thousands of other sites just like yours. In fact, statistics say that mobile billboards have a 97% recall rate and many of those who use them feel they are more effective than traditional outdoor signage.
You are able to get your message out to areas you might not have been able to reach otherwise. While it is a good idea to use online methods of advertisement for your business, a billboard can reach customers who may not find your store otherwise. Mobile billboards are eye-catching so they are less likely to be missed by drivers or pedestrians, and they may garner more interest than a standalone billboard.
How Much Do Mobile Billboards Cost?
The cost of a mobile billboard will be dependent on the size of billboard you want. For example, a standard billboard is about 22.8' X 10.5'. The company will most likely suggest you give the campaign at least 2-3 weeks for the most exposure. Most companies have several packages to choose from and the average cost is usually between $1,000 on the low end and $5,000 on the high end.
To learn more about mobile billboards, contact a company like Billboards 2Go.