Imagine trying to put together a jigsaw puzzle with verbal instructions and no pictures. You would be trapped for hours or even days trying to match up the brown, dull shapes. Once you saw the picture, however, you would make amazing progress. For visual learners, all tasks are somewhat like a jigsaw puzzle. They learn and operate best by seeing images. Since 65% of people are visual learners, your online marketing campaign needs to be visually oriented in order to engage the greatest number of people.
Limitation of Words
Advertising copywriters might want to argue the idea that words have limitations, but research has proven that 90% of the information that goes to the brain is visual. In addition, presentations that use visual aids are 43% more effective than words alone. So online advertising campaigns that rely heavily on the verbal or written word are missing the mark. When you advertise online, your content needs to implement strong images as well as well-written copy.
Visual Content Types
Your business can benefit from using a variety of visual content online. Unfortunately, many business websites are not particularly creative when it comes to implementing images. If you need to add more of this type of content to your online presence, consider the following options:
- Videos: Adding a video that demonstrates or otherwise highlights a product is an excellent marketing tool. Research shows that consumers are 64% more likely to buy a product online after watching a video.
- Photos: Even a traditional photograph can help you capture new business. You can show how your business works, introduce your staff, or spotlight your happy customers. A smiling consumer reclining on their new mattress speaks volumes and sells bedding.
- Infographics: These are graphics that use colorful images, graphs, and symbols to convey vital information that can be absorbed quickly. Colorful images and minimal text are used. For instance, the number of people who use your product may be represented b shopping carts instead of numbers. A vibrant upward arrow may indicate your company's yearly growth instead of dry statistics.
People have long loved compelling images. While well-constructed copy appeals to some, other consumers struggle with absorbing the information. When accompanied by the right visual content, your website blogs or advertising copy is greatly enhanced. You will sell more products when you engage your targeted audience with the things they want to see while you give them the information they need to know.
To learn more about marketing, contact a company likeX Plane.