Aerial advertisements that use banners provide an extremely effective way to advertise your product. It gets your product and services a lot of attention in a short amount of time. If you do it right you can expose your brand in a positive way and make a lasting impression on potential customers. Here are four tips you can use to make sure that you get the most out of aerial advertising.
Control Your Text
While a lot of text may give a wide amount information, it will be harder to read quickly, and this can stop people from reading altogether. Get the most out of your aerial advertising by sticking with a short powerful message. Stay away from fancy fonts or small font sizes. All you need to advertise effectively is to have a simple slogan, information on how you can be contacted and a suitable graphic for your business.
Stick With Graphics
Due to the nature of banner advertising, photographs do not work as well as graphics. Photographs can be hard to see from long distances. Make sure that the graphic on the banner is large enough so that it can be seen from far distances.
Always use colors that have a high level of contrast so that the graphic will be visible from a long distance. Selecting high contrasting colors means that you should choose bright neon colors and more understated color. Using the neon colors as the background for your banner while using bold black text for giving written information is a good idea. Neon backgrounds will also make graphics that use more subdued colors stand out.
Be Selective When Adding Contact Information
Too much contact information will make it harder for people to process the information. You do not need to include your website, telephone, fax and Facebook page. You will only need to include one or two methods of contact. The best contacts to include are your telephone number and your website address. These two pieces of information should be enough to grab the attention of those who are interested in doing business with you.
Taking all the necessary steps to ensure the success of your aerial advertising campaign is easy once you follow the proper guidelines. Aerial advertising using banners is one of the most unique ways to advertise your business, and this means that it will put you one step ahead of your competitors. For more information on advertising, visit companies like ICON Advertising & Design, Inc.