Promoting your business in unique ways can be a great way to drum up business. Aerial advertising allows you to advertise to many people at one time without having to spend a fortune to do so. If you are considering aerial advertising as a way to promote your business, use the following guide to learn the important things to take into consideration during the planning process.

Location

The location where you want the plane to fly is important to consider. Having the plane fly over a festival or a large event is often your best option because it allows many people to see your advertisement at one time. The sound of the plane will get everyone's attention so you can rest assured that numerous people see it.

Phrasing

When you are planning for your aerial advertisement, you need to consider what you want to say. The banner that is pulled behind the plane will only be able to be so big. You need to be sure that you use the space as wisely as you can. Determine how large the letters have to be for the sign to be clearly read from the ground and then choose the phrasing you want the banner to have on it.

Font

When having the banner created, you need to choose the font you use on the banner carefully. Some people cannot read cursive writing, so choosing a basic font is often your best option. You want to choose a font that has great spacing between the letters so that it can be read easily.

Color

When having the banner created, choose the color of the banner and letters carefully. You do not want the colors to be so close to one another that you cannot read the words on the banner from the ground. Choosing a light color for the lettering and a dark color for the background will make it easy for anyone to read the banner as it flies over them.

Timing

The plane will only be able to fly over the event so many times within a specific block of time. Be sure that you choose the timing for the aerial advertising carefully to ensure that you are able to advertise to as many people as possible.

You will be able to meet with the advertising company well before the day that the banner is scheduled to fly. Discuss all of the ins and outs of the planning process with them to ensure that both you and they understand what the expectations for your aerial advertising are. (For more information, contact High Exposure Inc Aerial Advertising)